![]() Their success and fame is growing among the French youth to such an extent that a collaboration with the famous brand Champion was born this year. Today among the must-haves in men's fashion and women's clothing with a streetwear spirit, Japanstreet continues its ascent with new regular connections and more than a hundred kimono jackets! Starting from a few pieces like Japanese hoodies and oversized t-shirts, they now have a wide range of more than 1500 pieces of Japanese streetwear, from Japanese caps or five panels to Japanese decorative items from the land of the rising sun. Being fans of fashion and streetwear, they decided to create their own brand of Japanese streetwear which they naturally called Japanstreet. They fell in love with the Japanese style and the Tokyoïte fashion. Japan-clothing Store was created by three French people who went to live in Japan. It would therefore be pointless to try to define a precise style, as clothing is only a means to an end.Įach brand will interpret and reflect the rebellious and youthful mentality in their own way, working within a close-knit community, but also not afraid to expand their horizons. Most brands are born out of a misfit mentality, pushing their desire to dress differently, and live differently. Harajuku is much more a state of mind than a garment. ![]() "WE BELONG TO A GENERATION OF DESIGNERS WHO GREW UP ON SKATE CULTURE AND STREETWEAR IN THE 1990S AND 2000S, SO NATURALLY THIS MANIFESTS ITSELF IN OUR DESIGN." - YOON AHN, CREATOR OF AMBUSH"Īnd while it can be argued that the Harajuku aesthetic commonly uses looser, American-inspired clothing and modernized Japanese clothing, such as ALK Phenix's recreation of a kimono in their SS16 show - it simply cannot be defined by this surface-level analysis. □.As the clientele grew, so did the exposure, and magazines like ASAYAN took interest and reported on this phenomenon. It didn't take long for everyone in Tokyo to want to try this Harajuku aesthetic. This style was heavily inspired by Western fashion, which was ahead of its time in exploring the meanings of youth culture.īrands such as UNDERCOVER, WTAPS, NEIGHBORHOOD and stores such as NOWHERE and A Store Robot are gaining popularity. Small clothing stores opened up left and right, offering a new style to Japanese youth. Soon, a mentality of simply creating and designing was born. Many moved out because of the cheap rent and the need for a fresh start, away from traditional families. That's when the sportswear style was reborn with the sweatshirt and gender combinations inspired by the latest trends, sportswear and designers coming from a Japanese luxury brand fashion show. In the early 90's, a wave of young people had settled in the small district of Urahara, located between the districts of Harajuku and Aoyama in Shibuya, Tokyo. To understand Japanese streetwear, we need to understand the history behind the place where it all began. Obviously, we can't introduce you to all Japanese clothing brands in this article but there are more than 30 iconic logos mixing streetwear and Asian culture! So, below we will present our top Japanese streetwear brands. This spirit of defiance and non-conformity is the key to understanding Japanese streetwear. It was at this time that Japanese youth first stood up to their elders in a strict traditional society. On the contrary, some believe that the pattern of this streetwear began as early as the 70s and 80s with a remastering of the hoodie and casual, comfortable clothing in a sportswear spirit for women and men. However, this movement did not start in the spotlight. Whether it's through collaborations with major brands or runway shows at Paris Fashion Week, we can't get enough of this rebellious takeover. Japanese streetwear and its origins have taken the world by storm.
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